FOR SALE BY OWNER, WITH A PLAN

Move forward.
With a plan.

Selling your home yourself, without a listing agent? Start with a free readiness check and a net-proceeds calculator. Invited sellers also get an eleven-step workspace and an AI selling advisor. You make every decision.

Check your readiness Start with your numbers →
A free first step. No sign-up needed.

BEFORE YOU COMMIT

Is your plan
ready for the real work?

Take a free readiness check. See what you have in place, what needs attention, and what to do next.

Selling on your own is less common than it used to be: about 5% of US home sales in the year to June 2025, down from 13% in 2005 (NAR, 2025), and many were to someone the seller already knew. In Kelly’s experience, most owners who try FSBO without a plan end up listing with an agent or not selling. These steps are that plan.

About 6–8 minutes. No sign-up or email required. Your answers stay in this browser tab until you choose to add them to a private account.

Self-reported: it covers your goals and timing, pricing preparation, the market and property complexity as you describe them, your time, marketing and support. It does not look up market data or predict whether you will sell.

A USEFUL PLACE TO START

The price is one number.
Your next chapter needs the rest.

See how costs and a change in sale price affect what’s left for your move. Adjust any assumption and compare the possibilities.

  1. 1 Put your assumptions on the table.
  2. 2 See what changes your outcome.
  3. 3 Learn how to build a fuller plan.
Why proceeds matter →
YOUR NEXT CHAPTER, IN NUMBERSFree tool

What could you walk away with?

Try your own numbers. Your inputs stay in this browser tab.

Every cost is your assumption, not a standard rate.

About buyer’s agent pay and services

Buyer’s agent compensation is not set by law and is negotiable. Since August 17, 2024 it is not offered on the MLS, and a buyer may ask for it in their offer. This estimate starts at 2.5% so it doesn’t assume you’ll pay nothing; set it to what you would actually agree to, including 0%. If you enter it as a seller concession instead, don’t count it twice.

Services means what you actually plan to buy, such as a flat-fee MLS listing, an attorney or a transaction coordinator.

Estimated net proceeds$192,500After the costs you entered · before any tax on gains
Sale price −5%$168,125
Sale price +5%$216,875

Each 1% you agree to pay a buyer’s agent: −$5,000 at this price.

See the math & assumptions

Subtracts payoff, any buyer’s agent compensation you agree to pay, listing and professional services, title, escrow, transfer taxes and other closing costs, preparation and concessions. Does not estimate taxes on gains or verify a mortgage payoff. The ±5% examples and the 1% line change one number only; they are not market forecasts or a typical rate.

No account or email needed.

FIVE PHASES · ELEVEN STEPS

Learn a little. Put it to work.

Each short lesson leads to the step of your plan it helps you build.

WHEN YOU’RE READY

Know what to do.
Have a place to do it.

  • A private eleven-step workspace for your price, listing, offers and closing milestones
  • Short lessons that open the matching step of your plan
  • An AI selling advisor you can talk or type to. It explains and drafts; you decide.

Course + tools package

$349 one-time price
Explore the package →Invited preview: sample lessons, test checkout only — no real payment.